Weight Watchers

Seisan developed a custom web application that serves as a portal for the creation and management of materials for Weight Watchers “At Work Meeting Program” throughout the United States.

For global brands, the effort to ensure that your brand image and nutritional claims are being represented accurately across the enterprise is no small task. Weight Watchers needed a reliable system capable of linking its distributed team of “at work meeting managers” to a central system to create and distribute program materials. This system provides a way to better ensure that all of the company’s brand and nutritional requirements were being followed. In working with the Weight Watchers’ team, Seisan constructed a custom web application to do just that – to ensure compliance with all branding guidelines and legal/nutritional obligations across the enterprise In addition, Seisan created a full integration to NetCRM to facilitate correct information was inserted into dynamic marketing materials.