Breeder's Cup

Enhancing the Gambling Experience with Machine Learning and Object Recognition Technologies

The Solution

Seisan developed a custom web application displaying racehorse bio information and up-to-date betting statistics over the real-time 360-degree Breeder’s Cup video stream.

About the Project

Seisan designed and developed a custom web application that displayed racehorse bio information and up to date betting statistics over the real-time 360-degree Breeder’s Cup video stream. To accomplish this, Seisan used machine learning to consume existing data and “teach” the computer to identify a race horse and its saddle towel to pull the latest information from the Jockey Club’s Equibase.

In addition to the 360 camera training, Seisan developed a Virtual Reality experience to better connect a younger generation of attendees. With the use of a VR headset, users were able to explore the backstretch for up close views of Breeder’s Cup contenders, visit the Paddock pre-race, and celebrate the race from the Breeder’s Cup Winner’s Circle.

Immersive Experience

With the use of VR headset, users were able to explore the backstretch for up close views of Breeders’ Cup contenders, visit the Paddock pre-race, and celebrate the race from the Breeders’ Cup Winner’s Circle.

AI & Machine Learning

AI and machine learning gave viewers real-time horse information as they saw them walk through the track paddock. Data such as race statistics, betting odds, jockey information and career highlights populated the viewer’s screen, while visuals like interviews, social media feeds and live odds display in the background.