Optimum Nutrition

Immersive Marketing Experiences for the Fitness Industry

The Solution

Seisan designed and developed a short one minute gaming experience where attendees workout with a simulation dumbbell to score the most points and win a large container of whey protein.

About the Project

Seisan designed and developed a custom virtual reality game that put participants into a branded fitness gym environment. Using a tracking device, our gameplay utilized measured height distances to score participants bicep curl and dumbbell squat repetitions.

The project included gameplay design and 3D modeling, database architecture, and software development. Seisan worked with our client to brainstorm and finalize gaming concepts (in-game and real world components), create product placement and branding opportunities in the virtual environment, and build and ultimately test the virtual world experience. This led to extensive dwell time both for in-game participants and on-lookers who were observing their performance through active external mirrored displays.

An Immersive Gym

Users were immersed into a gym experience that included familiar equipment as well as TVs advertising various Optimum Nutrition products.

Custom Product Renderings

Optimum Nutrition products were rendered and placed throughout the virtual experience to extend brand awareness while show attendees were engaged in game play.